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Who Uses Coworking Spaces and Why? An In-Depth Analysis

Coworking Space

ver since the pandemic, if there’s one thing that has seen a meteoric rise, that would be remote work. Companies, by the procedures laid down by the governments to stem the rise of COVID cases, enacted social distancing protocols. However, with the conventional office, social distancing cannot work, which forced companies to turn to remote work. In the two or three years since, people who have been cooped up in homes looked elsewhere for a sense of workmanship and camaraderie with fellow professionals, and the space they found for it was perfect: the revolutionary idea of coworking spaces. 

Today, we’ll look at who uses coworking spaces and what makes them a popular alternative for working from home or other tried-and-tested settings like a conventional office. But first, a quick introduction to what coworking spaces are. 

What are coworking spaces?

Coworking spaces entail the idea of ‘many different professionals working under the same roof without the usual conventions followed by a typical corporate office.’ In effect, a coworking space allows for many remote-working professionals to come together under one roof and emulate a professional environment (minus the formality associated with offices) and work together in a creative workspace that allows for networking, an aspect of sociability and a semblance of a professional environment. 

Coworking spaces have risen extremely rapidly in both usage and popularity; one aspect of it is the fact that freelance professionals, who would otherwise work from their homes, utilize coworking spaces as a place to network, meet with other like-minded professionals, and get their work done without getting into the hassles of a home. 

But that is not all. Coworking spaces host many professionals working in all industries, and we’ll now look at the people who use coworking spaces as their ‘main base of operations’.

Who uses coworking spaces?

In this section, we’ll look at coworking space users based on percentages and understand why these entities utilize coworking spaces for their operations. Let’s get started. 

Small, medium-sized businesses

Coming in at the number 1 spot, taking nearly 38 percent of coworking space real estate, are small and medium-sized businesses focusing on tech, finance-tech (fin-tech), and other tech-related niches. Since a conventional office is costly and requires additional financial resources that might be better utilized elsewhere for these businesses, small and medium-sized business entities use coworking spaces as a way not only to keep costs down but, according to several team members, ‘keep creativity and social networking aspects up.’ The conventional office space can drain creativity due to its business model and formal setup. On the contrary, coworking spaces provide a refreshing and informal alternative to an office and a much-needed break from formality. They allow the office to save resources on other costs associated with maintaining an office and utilize them elsewhere. That’s not to say that these costs don’t provide amenities for the team; the internet, the refreshments, and the extras all come part and parcel of the cost of the coworking space rent. 


Startups make up the second-largest chunk of users for coworking spaces at 27 percent, which is understandable from a cost-effectiveness vantage point. You see, startups thrive on two things: good talent and good resource management. Despite how much your startup manages to secure during the rounds of funding, it will never be enough, which is why startups use coworking spaces as their base of operations. Then, there’s the added incentive of acquiring and managing talent from distant places. Again, in a conventional office space, acquiring and retaining talent depends on the location factor, whether or not the employee can commute to and from the office daily. With a coworking space, that no longer remains an issue, and allows startups to acquire talent from wherever they feel is most beneficial for them, and that is inherently due to the nature of such startups that they prefer coworking spaces over conventional office spaces and therefore, make up the second-largest segment of users for coworking spaces across the world. 

Freelance professionals

The third and arguably the most prominent sector of coworking space users that have helped popularize coworking spaces the most. For freelancers, coworking spaces are nothing short of a godsend. Since the pandemic and since working from home was enforced in early 2020, the prospect was initially welcoming. However, as time progressed, remote professionals understood that working from home wasn’t a feasible idea, which gave rise to the idea of using coworking spaces. These ‘better than an office’ spaces boast well-furnished and appointed desks for professionals, offices for small businesses and startups, and even feature rec rooms that have all the amenities a working freelance professional might need. Throw in an affordable cost and you have for yourself a very lucrative package. This is exactly what made coworking spaces such a beloved place for freelance professionals, and right now, at the number three spot with nearly 17 per cent utilization, you can understand the appreciation freelance professionals have for coworking spaces. 

 Remote workers

At number four, we have remote workers, or entrepreneurs working remotely, who make up around 8 per cent of the total user base for coworking spaces. These include workers or team members from remote offices or entrepreneurs running their businesses from a coworking space. Again, the usual benefits that most users look for in a coworking space are applied here. Still, more than that, for remote workers and entrepreneurs, this allows them to socialize and network outside their homes, which is an important aspect of professionalism and entrepreneurship. For their businesses to succeed and productivity, entrepreneurs and remote workers use coworking spaces as the base of their operations and understand the value these spaces bring them. All in all, a coworking space for the entrepreneur and the remote worker is nothing short of a blessing for their trades. 

Digital nomads

Working remotely while traveling; for some, this may be a dream come true, but some live it, and those who live it are called digital nomads. And no surprise, digital nomads make up nearly 3 per cent of coworking space occupants, coming in at number 5. For the digital nomad, a coworking space is for when things are serious, and they might need to bunker down to get some work done and meet some deadlines. A coworking space provides them with all they might need: a space where they can focus on their work, all the refreshments and technological amenities they might need, and a place to strategize their moves. Despite not being a much bigger part of the coworking space atmosphere, digital nomads very much appreciate all that coworking spaces have to offer and gladly utilize them for the incredible utility that they are.

Zemlar Offices

The bottom line:

In the world of coworking spaces, you will find all sorts of people, remote professionals, freelancers, teams from an e-commerce business, and whatnot. And that is what a coworking space is all about bringing people from different trades, different backgrounds, and different passions all together under one roof and creating, in the process, a workplace that is incredibly creative and boasts all the amenities one might need. Coworking spaces are the future of work, and people looking for a place to supercharge their creativity can ask for nothing better than coworking spaces. 

ZEMLAR Offices: coworking space solutions made simple!

If you want to make the most out of your coworking space-time, you will need an environment that prioritizes creativity and you above all. ZEMLAR is all about prioritizing you: whether it’s your work, networking, or the amenities, all are geared towards providing you with the best possible experience so you may be your most productive. With ZEMLAR Offices, coworking spaces are much more than just places to work and socialize; they are a part of your professional identity and a lifestyle choice that gives you so much more than just real estate for working.

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